Why do smart people make bad money decisions?
Why is saving so hard — even when we know it's important?
And why do our financial habits feel so emotional, even irrational?

 

Money isn't just math. It's behavior.
And that behavior is shaped by a powerful mix of emotions, beliefs, biases, and past experiences — most of which operate beneath the surface.

 

Welcome to Behavioral Money, your in-depth guide to the hidden forces that shape how we earn, spend, save, invest, and relate to money. Rooted in psychology, behavioral economics, and real-world stories, this resource is designed to help you understand:

• Why we do what we do with money

• How your upbringing, emotions, and identity affect your financial choices

• What you can do to break negative patterns and build healthier money behaviors

 

Whether you're a curious reader, a financial coach, a FIRE movement veteran, or someone simply tired of self-sabotaging your financial goals — this hub is for you.

 

Let’s unpack the mental scripts, emotional traps, and social pressures that silently drive your money decisions — and learn how to take back control.

 

Because real wealth starts in the mind.